Dogecoin ETF Race Heats Up: 21Shares Partners with Dogecoin Foundation to Launch First Spot ETF Bid
In a bold move that could reshape the memecoin investment landscape, Swiss-based crypto ETF giant 21Shares has filed with the U.S. Securities and Exchange Commission (SEC) for a spot Dogecoin ETF, marking a historic step for one of the world’s most iconic cryptocurrencies.
21Shares, managing over $7 billion in assets, isn’t entering this race alone. On the same day as the filing, the firm announced a strategic alliance with the Dogecoin Foundation’s corporate entity, the House of Doge. This exclusive partnership gives 21Shares a potentially significant advantage over competitors like Grayscale and Bitwise, who submitted similar ETF filings in recent months.
The House of Doge, which recently filed to go public, champions the mainstream adoption of Dogecoin. “By partnering with the House of Doge, we are taking a pivotal step in bringing transparent and institutional-grade investment options to the market,” said Duncan Moir, President of 21Shares. This move highlights the deepening institutional interest in a token once dismissed as a meme.
The Dogecoin Foundation’s endorsement could prove vital as the SEC assesses applications. Regulatory sentiment is shifting under the Trump administration, which has emphasized clarity over enforcement. The SEC’s Division of Corporate Finance recently issued a statement clarifying that meme coins like Dogecoin are not considered securities—potentially paving the way for approval of the first U.S. spot Dogecoin ETF.
Jens Wiechers, advisory board member at the House of Doge and co-executive director of the Dogecoin Foundation, sees the development as a fusion of regulation and community. “This initiative with 21Shares provides a regulated path for institutions to participate in and amplify the ‘Dogecoin is Money’ vision, while still honoring the community’s spirit,” he said.
As traditional finance intersects with internet culture, Dogecoin’s journey from joke to Wall Street asset may soon hit another milestone—one ETF filing at a time.
