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Apple Inc. (AAPL) Updates: Institutional Moves, Earnings, and Price Targets in Focus

In a recent SEC filing, Center for Financial Planning Inc. revealed a slight 0.2% reduction in its holdings of Apple Inc. (NASDAQ: AAPL) for the fourth quarter of 2024. Despite the minor decrease of 67 shares, the firm still owns 29,006 shares of the tech giant, which are valued at approximately $7.26 million. Apple continues to represent 1% of Center for Financial Planning’s portfolio, making it the 11th largest holding in the fund.

Institutional Investors Show Mixed Activity with Apple

Apple remains a focal point for institutional investors, with several funds both buying and selling shares of the company. Notably, Drystone LLC took a new position in Apple in Q4, investing around $25,000 in the stock. Bull Oak Capital LLC made significant moves, increasing its stake by 252.3% in Q3, bringing its total to 155 shares worth $36,000. Meanwhile, Life Planning Partners Inc. purchased shares valued at $47,000, and SPX Gestao de Recursos Ltda. added a $71,000 stake in Q3.

As of the most recent filing, 67.73% of Apple’s stock is held by institutional investors, reflecting the company’s strong presence in investment portfolios worldwide.

Apple Stock Performance and Dividends

As of Friday, Apple’s stock opened at $196.79, reflecting a 1.3% increase. With a market capitalization of $2.96 trillion, Apple maintains a P/E ratio of 31.24 and a P/E/G ratio of 2.44. Despite experiencing fluctuations, the stock has a 12-month low of $164.77 and a 12-month high of $260.10. Its 50-day moving average stands at $219.65, while the 200-day moving average is $230.10.

In February, Apple announced a quarterly dividend of $0.25, bringing its annualized dividend to $1.00, offering a dividend yield of 0.51%. This follows a payout ratio of 15.87%, reinforcing the company’s consistent approach to rewarding shareholders.

Insider Trading Insights

Apple also saw notable insider transactions. On April 2, 2025, SVP Katherine L. Adams sold 38,822 shares for approximately $8.68 million, reducing her position by 17.81%. Similarly, CEO Timothy D. Cook sold 108,136 shares worth $24.18 million, representing a 3.19% decrease in his holdings. Together, these sales reflect a shift in insider confidence, though Apple remains a prominent stock within executive portfolios.

Analyst Price Targets for Apple

Apple continues to be a subject of interest for analysts, with Evercore ISI raising its price target from $260 to $275. Meanwhile, Wedbush lowered its target from $325 to $250, maintaining an outperform rating. Analysts from KeyCorp upgraded Apple from an “underweight” to a “sector weight” rating, while Redburn Partners and Monness Crespi & Hardt set their targets at $230 and $245, respectively.

Currently, the stock holds a consensus Moderate Buy rating, with 22 analysts giving it a buy rating, 10 assigning a hold rating, and 2 recommending a sell. The average price target stands at $235.85.

Apple’s Strong Position in the Tech Market

Apple Inc. continues to be a leader in the tech market, offering a broad range of products such as the iPhone, Mac, iPad, and various wearables, including the Apple Watch and AirPods. The company is also expanding its influence with Apple TV and Beats products, diversifying its portfolio and establishing a robust ecosystem for consumers.

With a strong market presence, solid financial performance, and ongoing product innovation, Apple remains a key player in the global technology space.


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