Dogecoin Enters Mainstream Finance: 21Shares and House of Doge Launch First-Ever Dogecoin ETP on SIX Swiss Exchange
In a landmark move that bridges meme culture and institutional finance, 21Shares AG and the House of Doge have launched the world’s first Dogecoin Exchange Traded Product (ETP) on the SIX Swiss Exchange. Endorsed by the Dogecoin Foundation, this groundbreaking development places Dogecoin on the global financial map as a serious digital asset.
What began as an internet parody has now matured into a digital currency with real-world use cases and increasing institutional support. Once known primarily for its Shiba Inu mascot and meme roots, Dogecoin has grown into a crypto asset backed by major brands like Microsoft and AMC Theatres. The launch of a fully backed ETP further solidifies its place in modern finance.
The newly listed ETP is 100% physically backed, offering investors a high level of transparency and security. This structure mirrors traditional financial products, making it more accessible and appealing to a broader range of investors—including those previously hesitant to engage with cryptocurrencies.
21Shares, a pioneer in the digital asset investment space, manages over $7.3 billion in crypto-related assets. With a mission to integrate crypto into traditional finance, the firm continues to launch innovative products that make digital currencies more approachable to everyday investors and institutions alike.
The House of Doge, a dedicated organization focused on expanding Dogecoin’s real-world applications, plays a key role in the collaboration. Their goal is to establish Dogecoin as a reliable global payment platform, emphasizing its utility beyond internet culture and speculative trading.
This strategic partnership between 21Shares and the House of Doge underscores the growing synergy between conventional financial markets and blockchain-based assets. It is a bold step toward redefining how alternative cryptocurrencies like Dogecoin are perceived and used in the global economy.
