Lucid Motors Aims for Aggressive Expansion in 2025 with Gravity SUV and New Mid-Sized EV Lineup
As Lucid Motors (NASDAQ: LCID) looks ahead to 2025, the company is making bold moves to solidify its position in the competitive electric vehicle (EV) market. With a target of 20,000 vehicle deliveries, nearly doubling its 2024 output, Lucid is banking on its second model—the Gravity EV SUV—to drive growth.
Lucid’s 2025 Delivery Goals and Gravity SUV Impact
Deliveries of the Gravity SUV began in early 2025, and the model has already shown strong appeal among consumers. According to Lucid, an impressive 75% of Gravity buyers are new to the brand, a promising sign for market expansion. The company plans to ramp up production throughout the year to meet the anticipated demand.
Beyond the Gravity, Lucid is developing a new mid-sized EV platform that will support three future models. One of these vehicles, tentatively named “Earth”, is expected to have a starting price of around $48,000, making it the brand’s most affordable offering yet. Production of these mid-sized models is scheduled to begin in late 2026, positioning Lucid to challenge Tesla’s market dominance by reaching a broader customer base.
Lucid Among the Fastest-Growing EV Brands
Lucid’s growth has been remarkable, with year-over-year sales increasing by 35.71% and three-year revenue growth surging 210.02%. This performance cements its place as one of the fastest-growing automakers in the EV sector.
The broader EV market continues to expand, despite ongoing challenges. S&P Global forecasts that global sales of battery electric vehicles (BEVs) will hit 15.1 million units in 2025, representing a 30% increase from 2024. BEVs are projected to make up 16.7% of all global light vehicle sales, up from 13.2% the previous year, highlighting a growing consumer shift toward electric mobility.
Lucid’s Stock Performance and Market Outlook
Lucid’s stock closed at $2.15 on March 7, 2025, with a market capitalization of $7 billion. The stock recorded a 2.87% gain on the day, reflecting investor optimism despite recent volatility.
The recent departure of CEO Peter Rawlinson has raised some investor concerns, but analysts believe it isn’t a reason to sell. Instead, they recommend focusing on delivery targets, new model launches, and technological advancements as stronger indicators of Lucid’s long-term prospects.
What’s Next for Lucid?
Lucid is doubling down on marketing and retail expansion efforts to boost customer deliveries. The company is also working on hands-free driving technology, signaling its commitment to innovation in autonomous driving. As Lucid navigates this leadership transition, its ability to meet delivery goals and execute its ambitious roadmap will determine its success in capturing a larger share of the growing EV market.
