OpenBet, a global leader in betting and gaming entertainment, is entering an exciting new chapter as it continues to expand its market presence, enhance product innovation, and solidify its industry leadership. With over 25 years of experience, OpenBet’s cutting-edge platform powers 200+ operators worldwide, offering unmatched performance, security, and reliability in regulated markets.
Driving Global Expansion with Strategic Partnerships
As part of its growth strategy, OpenBet is making significant inroads in Brazil, one of the world’s most promising newly regulated betting markets. The company has already launched with BandBet and secured partnerships with other major operators, strengthening its position in Latin America.
Beyond Brazil, OpenBet remains the top provider in the lottery sector, serving 20+ World Lottery Association (WLA) members globally. Its trusted technology and regulatory expertise continue to power government-owned and sponsored operators, reinforcing its role as a market leader.
Innovation and Responsible Gaming at the Core
OpenBet’s success is underpinned by its commitment to innovation and responsible gaming. The company’s AI-driven technology, powered by Neccton, enhances player protection and regulatory compliance, ensuring safe and sustainable gaming experiences.
OpenBet continues to set the industry standard with market-leading products, including:
- BetBuilder: A premier same-game parlay solution, delivering unmatched flexibility and engagement for bettors.
- OpenBet Locator™: A regulatory compliance tool that streamlines adherence to regional betting laws, enhancing transparency and trust.
IMG ARENA Sale to Sportradar
In a separate transaction announced on March 19, 2025, Endeavor Group Holdings, OpenBet’s parent company, confirmed the sale of IMG ARENA—its sports betting data business operating under OpenBet—to Sportradar.
OB Global will continue to own and manage IMG ARENA until the Sportradar deal closes, which is expected in the fourth quarter of 2025, pending regulatory approval.
Industry Recognition and Market Leadership
OpenBet’s excellence continues to be recognized through prestigious industry awards, including:
- ‘Safer Gambling Supplier’ at the EGR Europe Awards 2025
- ‘Sports Betting Supplier’ at the EGR North America Awards 2024
- ‘Multi-Channel Supplier’ at the EGR B2B Awards 2024
- ‘Sportsbook Platform Supplier’ at the SBC North America Awards 2024
A Promising Path Forward
As CEO Jordan Levin noted, OpenBet is better positioned than ever to drive market expansion and product innovation. With its premium technology, deep industry expertise, and strong momentum, the company is poised to shape the future of betting and gaming entertainment.
With a growing footprint in key global markets, continued investment in innovative solutions, and a commitment to responsible gaming, OpenBet is set to remain a dominant force in the industry for years to come.
