Tesla is finally making its much-anticipated entry into the Indian market this year. Under the leadership of Elon Musk, the world’s most valuable electric vehicle (EV) brand is expected to follow a ‘top-down’ strategy—launching its premium models first before introducing more affordable options.
Tesla Model Y: First to Hit Indian Roads
According to reports, Tesla will initially import the Model Y from its Berlin Gigafactory. The electric SUV is one of Tesla’s best-selling models and is already manufactured in a right-hand-drive (RHD) configuration in Germany, making it a viable option for the Indian market.
The Model Y is expected to cost between ₹60-70 lakh, considering the recent reduction in import duties announced by the Indian government. The revised policy has lowered the basic customs duty on high-end cars priced above $40,000 from 110% to 70%, making Tesla’s luxury EVs slightly more accessible to Indian consumers.
Will Tesla Model 3 Come to India?
Tesla’s Model 3, another popular RHD EV, is currently produced in Shanghai. However, given ongoing restrictions on Chinese car imports, the Model 3 is unlikely to arrive before the Model Y. This move aligns with Tesla’s strategy of prioritizing European imports for its Indian debut.
Tesla’s Local Manufacturing Plans: What to Expect?
Industry insiders indicate that Tesla currently has no concrete plans for local assembly of its vehicles in India. However, with the growing EV market and potential government incentives, Tesla’s stance could change in the future.
The company has already established an office in Pune and is actively scouting prime locations in Bandra-Kurla Complex (BKC), Mumbai, and Aerocity, Delhi for its first Indian showrooms.
Hiring Spree: Tesla’s India Expansion in Full Swing
Tesla’s growing presence in India is evident from its recent job listings. The company has posted openings for at least 13 new roles, primarily for its Mumbai and Delhi markets. The available positions include:
- Business Operation Analyst
- Service Technician
- Customer Engagement Manager
- Order Operations Specialist
This hiring surge suggests that Tesla is gearing up for a full-scale operational setup in India.
PM Modi and Elon Musk’s Strong Business Ties
Tesla’s India entry gained momentum following Prime Minister Narendra Modi’s visit to the US, where he met Elon Musk to discuss key areas like technology, space, mobility, and innovation. This meeting appears to have fast-tracked Tesla’s expansion plans in India.
Elon Musk has also hinted at developing a more affordable Tesla model tailored for India, but there have been no confirmed developments on that front yet.
With Tesla’s arrival, the Indian EV landscape is set to witness a major transformation. Stay tuned for further updates on Tesla’s journey in India.
