Popular Wellness MLM Modere Announces Closure, Leaving Questions Unanswered After 23 Years
SALT LAKE CITY, UT – Modere, a prominent multi-level marketing (MLM) company recognized for its wide array of health, wellness, and household products, has announced it is ceasing operations after more than two decades in business. The unexpected news came via a brief statement posted on the company’s official website on April 11, 2024 (Note: The original source mentioned 2025, likely a typo; 2024 is used assuming current relevance), sending ripples through its extensive network of customers and distributors.
For 23 years, Modere established itself within the competitive direct-selling landscape, offering products ranging from nutritional supplements and personal care items to beauty treatments and cleaning supplies. The company utilized a multi-level marketing model, where independent distributors, often referred to as “Social Marketers,” earned commissions not only from their own sales but also from sales made by individuals they recruited into the business. This structure allowed Modere to build a substantial global presence, reportedly engaging millions of customers and sellers worldwide.
The statement confirming the closure was concise, expressing gratitude but offering little explanation for the decision. “After 23 wonderful years of serving our cherished community, we’ve made the difficult decision to close our doors,” the website message read. “We’re incredibly grateful for your support, trust, and loyalty over the years. Whether you’ve been with us from the beginning or just discovered us recently, thank you for being a part of our story.”
Signature Products and Brand Identity
Modere gained significant traction with several key product lines. One of its most talked-about offerings was “Curb,” a dietary supplement promoted to aid in weight management efforts. As reported by The U.S. Sun, Modere’s leadership had previously expressed strong confidence in such products, stating a commitment to helping individuals achieve wellness goals and simultaneously driving growth for the company.
Another highly popular product was Liquid BioCell, a line focused on beauty and anti-aging, specifically promoting benefits for skin health and joint mobility. These signature products, alongside a diverse catalog including items like body washes and general household cleaners, formed the core of Modere’s brand identity, appealing to consumers seeking integrated wellness and lifestyle solutions.
Why the Sudden Shutdown?
Crucially, Modere’s official announcement did not specify the reasons behind the decision to shut down. This lack of detail has led to speculation within its community and the broader direct-selling industry. The closure notice comes at a time when various sectors, including retail and direct sales, are navigating economic headwinds and shifting consumer behaviors.
While Modere did not mention financial distress, the context of other recent closures, such as the bankruptcy filings of established retailers like JoAnn Stores and Forever 21 (as noted in the initial information), highlights the challenging operating environment many companies face. However, without direct confirmation from Modere, any connection between these broader trends and Modere’s specific situation remains speculative.
The closure significantly impacts not only the loyal customer base that relied on Modere’s products but also the potentially large network of independent distributors who invested time and resources into building their own businesses around the Modere brand. The lack of a clear explanation leaves many searching for answers as the company winds down its operations after a 23-year run.